The Market
The Country Club Market: Who They Are. What They Do.
They Entertain and Socialize
- 6+ Times Annually Entertain groups of 10 or more
- 3+ Times a Week Frequent local restaurants
- 2+ Times Annually Host theme parties (birthdays, holidays, special occasions)
They Showcase Interior Living Space
- 87% Purchase accessories, furnishings, floor, wall, & window coverings
- 84% Install plantscapes, aquariums, home theaters, games rooms
- 83% Redecorate / Remodel
They Create Outdoor Living Environments
- Utilize Landscape Services
- Update & Install Landscapes (i.e. patios, decks, walkways, retaining, driveways, walls)
- Improve exterior liveability (with pools, spas, sunrooms, porches, gazebos, awnings,
fencing, entry gates, additions, etc.)
They Relax and Enjoy
- 3+ Times a Month Engage in Golf, Tennis Biking
- 1+ Times a Month Take part in Water Sports, Boating, Jet Skiing, Fishing
- 2+ Times a Month Exercise, Weight Loss
- 1+ Times a Month Day Spas, Hair & Nail Salons, Specialized Skincare Regimens,
Massage/Wellness
They Let Professionals Do It
- 92% Employ the services of Real Estate Firms, Mortgage Brokers
- 91% Utilize Financial Planning, Stock Brokers, and CPA / Tax Services
Demographics
- Age:
- Male 52 Years Old
- Female 47 Years Old
- Household Size
- 4.7 Members
- Annual Income
- $206,000.00
- Net Worth
- $1.1 Million
- Home Market Value
- $821.000.00
- Occupation
- 27% Have their own business
- 68% Senior / Top Level Management